In recent months, we have experienced very difficult times worldwide. The Covid-19 pandemic led us to transform our lives, routines and dynamics in every way, having to find or develop new ways of and dynamics in every way, having to find or develop new ways to continue to move forward economically, occupationally, socially and continue to move forward economically, occupationally, socially and personally.
Uncertainty about the present and future led to a point of instability in all sectors. all sectors. With the arrival and distribution of vaccines and the reactivation of economic and and distribution of vaccines and the reactivation of the economy and activities around the world, an important issue is on the table: how to recover from this period of instability. how to recover from this stage and all the effects it has left behind? left behind?
One of the keys to moving forward on this path is the creation of strategic alliances. strategic alliances. These are defined as the union between two or more companies, organizations, institutions or governments that join forces to develop a project or business. project or business. The objective of creating strategic alliances is to reduce risks, share costs and labor and share costs and labor, but also the benefits obtained.
Through strategic alliances, participating companies are able to maintain autonomy in their administrative and business processes. And in order for this to And for this to happen, it is necessary for the participants to have common interests and objectives, and shared goals.
In the case of small businesses, there are different types of strategic alliances that can bring great benefits. strategic alliances that can bring great advantages. Among them are:
● Flexible partnership: this is a type of alliance in which neither a new company is formed company is not formed, nor are shares transferred from one to the other. The union is given on a transitional basis in order to The union is temporary in order to meet a market need on a temporary basis. temporary.
● Join Venture: This is a risk-sharing alliance, in which two or more projects join together to create a new company. In this model, This model, designed for the medium to long term, pools knowledge, skills and resources, and shares resources, and profits and risks are shared.
● Franchising: Through a contract, one company that functions as a franchisor transmits to another, which will be the franchisee, its work scheme, business model and ongoing support. The franchisee will be the franchisee, its work scheme, business model and ongoing support to promote the franchise. All this, in exchange for an amount of money.
● Venture Capital: In this scheme, a company participates, only temporarily, as a shareholder of another business. as a shareholder of another business in which it sees a high potential for development and growth. development and growth. It is also known as venture capital investment. venture capital investment.
Of course, strategic alliances can also be very useful in social enterprises. social ventures. Through the support of other companies, institutions or governments, a social project can achieve high-impact and long-term results. through the support of other companies, institutions or governments, a social project can achieve high-impact and long-term results for the benefit of a target group or community. benefiting a target group or community.
Strategic alliances are necessary, today more than ever, to take up or reinforce productive projects that seek to productive projects that seek to transform the reality of millions of people whose economic people whose economies, jobs, development and quality of life have been affected by the pandemic. and quality of life as a result of the pandemic.
But also, to continue with projects that focus their efforts on actions to transform our planet, such as actions to transform our planet, such as caring for ecosystems, combating global warming, including the global warming, the inclusion of vulnerable groups, and many other great ideas that need other great ideas that need support to continue changing the world.